public relations
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Our Purpose: The purpose of the Public Relations committee is to improve the external communications of Ecclesia COGIC by raising the church’s profile at the community, the state, and the regional levels. The Public Relations Ministry serves as the multimedia news and promotions Ministry communicating church information to foster a better understanding of the Church and its contributions to the surrounding communities.
Why PR?: So that we can catalog and keep a pictorial history of church activities and events. Opportunities: There is a great opportunity for you to utilize your photographic, creative, and organizational skills while watching God’s people at work and at play. Our Goals To strengthen the Church’s image. To meet the public relations needs of the Church and Pastor. To communicate the Church's teachings, activities and accomplishments. To provide accurate news and other information about the Church. To coordinate the Church's communications. To contribute time, talent and other resources to the Church Ministries for its continued spiritual growth and vitality To deliver the highest levels of professionalism. How do I work with the PR Ministry? In order to work with the Communications Team, send an email to [email protected]. God has blessed the PR Ministry with a staff of creative and innovative people that can work closely with each ministry in publicizing their respective events. We assist you with the following: Article Writing/Press Releases Photography Videography/ Editing Radio Announcements Public Service Announcements (PSAs) Advertising Periscope Youtube Flyers and Posters Best Practices and Guidelines What, Where, When! Make sure that you have secured the date, location, time and activities before submitting a request to the PR department. Please specify all contact person’s information such as best telephone number, fax and e-mail address. If you are planning keynote speakers, it is best practice to secure them immediately after securing the date and have it all approved by your auxiliary leader and Pastor and First Lady before submitting your request to the PR team. Pick A Theme: You must pick your theme with a scripture reference prior to any announcements. It will also help to submit a brief description and purpose of your event to the PR team. This will assist the PR Ministry in matching your event with the best possible media avenue for promotion.. What’s In It for Me! Let your audience know what’s in it for them. What will your audience gain from attending this event? (i.e., free resource information on breast cancer, learn how to write a budget, etc.). Who benefits and Why! If you are planning an event to benefit a specific group or organization, please identify who will benefit from your program with a brief explanation. Also, list any background information that may be relevant to the event. This is another avenue to get the media’s interest. Media loves stories about events that benefit the community in need. (i.e., Christmas party to benefit women and children in homeless shelters.) In the Spotlight! Corporate and local sponsors love to have their name in the spotlight. Sponsors like to see budget information or “What will it cost them?” Sponsors also like ADVANCED written notice (sometimes six months or up to a year). A named Sponsor can also help in the advertising of your event. If you are using a sponsor for name only, don’t forget to get permission. If you secure a sponsor during the promotion of your event, you should let the PR Ministry know immediately. FEE or FREE! Any cost to attend? Most free events are posted in local publication’s calendar of events section or online calendars at no charge. However, the PR must receive the event information within a timely manger. (Remember you are competing with churches who give these free publications their yearly calendar at the beginning of the year; first come, first served.) You may want to look into advertising rates if your event requires a fee or ticket sales. If so, the PR will need to know your marketing budget. Did you get permission! It is best practice to get the permission first of a renowned speaker, pastor, company, church or any name that will be used in the promotion of your event and permission from your auxiliary leader and Pastor and First Lady. This keeps everything legal, decent and in order. Don’t Miss The Deadline! To allow sufficient time for the PR to adequately cover your event, you must have all of the above information ready and submitted typed on the request form 45-60 days prior to the event. It is the goal of the PR ministry to provide each event with the best communication and public relations in a timely manner. Please keep in mind that we are mothers, students, employees, entrepreneurs, etc and following the deadline guidelines allow us not to be rushed in getting our tasks completed and allow us time to properly promote your event or project! Internal Events! The goal of the PR ministry is to also assist in communicating internal events to the church population through bulletins boards and posters. Internal PR is handled by our church Secretary and administration department. Email [email protected] to communicate with her about internal PR. Contacts If you wish to work with us you many contact us at [email protected]. |
Team Members
VACANT: Chairperson VACANT: Assistant Chair Mobile App Creation and Maintenance: Tonya Anderson Internal PR: Kimberly Smith Research/Mass Emails: Vacant Citywide Flyer Distribution: Vacant Podcast: Deacon Haywood Dawkins Video Editing/ YouTube: Vacant Special Projects: Tonya Anderson Audio Visual/ Multimedia: Tonya Anderson/ Deacon Haywood Dawkins Radio and Community Calendar Announcements: Vacant Graphics/Flyers: Outsourced, Tonya Anderson Pastor's Corner: Vacant Website Design: Ecclesia COGIC PR Team Website Maintenance: Tonya Anderson Photographers: Vacant Social Media: Michelle Anderson Forms Click Here Become a Member of the PR Team Click Here Auxiliary and Event Planner Deadline Dates:
Radio Announcements - Allow 21-30 days Press Releases - Allow 45 days (after signed approvals) Newspaper Announcements - Allow 45 days Creation of graphics for posters - Allow 45-60 days Creation of posters/flyers - Allow 45-60 days Request photographer at an event – Allow 14 days if you send requests after these deadlines, your request may be declined, or we may be very late in getting back to you. Thank you for your cooperation. |